Headphone actually require a time of adjustment called Run-In or Burn-In. During this time you will notice an increase in sound quality about your headphone. And this app is designed to RunIn the new headphone.
You can also customized your own RunIn profile.
Notice: To minimized the battery usage, App only save RunIn status every 5 minutes, so the RunIn time is NOT 100% accuracy if there is any interruption like quite app, stop RunIn etc.